This project was one that I enjoyed the most. This project was developing the creative part of the advertising campaign. For this project I really loved the process, like I tried to go out into the world and find inspiration. While it challenged me creatively and I struggled through teaching myself Adobe products, I loved the end result and coming up with everything as well as all the knowledge I learned.
For this project I was in charge of the three print ads. I helped conceptualize the slogan, “Make the North Face Your Getaway,” as well as help mold the experiential advertisement to be a “geo-caching” that “took over a place that people use to get to and from work.”
