This was another project I did for my account planning class. Starkist might’ve been one of the most challenging brands I’ve worked with (since canned tuna isn’t widely popular), but finishing this project without using the “sex appeal” cop out of advertising and producing a quality campaign gave me an immense amount of pride.

For this project I was responsible for my part in primary research and secondary research. I personally made the survey that we sent out to people and conceptualized, “Tuna is what YOU make it.”