This project was for my Media Planning class which is the money and budget side of advertising. Before this class, this position in the process of brand campaigns was one I had never paid any mind to. I gained a lot of knowledge from this project over Audible. My group and I had to pick the right region to target advertise Audible in, and make all the media buys whilst staying in budget and optimizing our reach and frequency goals.
This project was truly a group effort. It was a lot of long nights, and failed media buys. This class tested my creative problem solving. Personally, I was incharge of calculating the CDI and BDI and picking the region to best advertise in for the target market.
