This was a project over Pepsi for an Account Planning class. For this project my team and I did a lot of market and consumer research to try and tap into what Pepsi could do better.
For this specific project I formed the survey that was sent out as well as manage all of that data. I also helped analyze all the other data we received from our primary research. The slogan and essence of the campaign,“Pepsi is good for the soul,” was also my idea.
